The Eternal Name of Luxury

In 1847 Louis-François Cartier took over the jewelry workshop of his master, Adolphe Picard, at 29 Rue Montorgueil in Paris. A modest descendant of a powder horn maker, he managed to become a master jeweler and register his trademark, the famous heart between the initials L and C surrounded by a diamond, within a year of taking over the company.

While the focus of the first two generations was mainly  on jewelry and jewels, Louis Cartier also loved the art of watchmaking. During his fruitful career he was able to give the industry an entirely new impetus. His imagination, unsurpassed sense of style and the influence that his designs had, put his watch creations a level above all other competitors. His ideas became design classics, which effortlessly survived the passing trends and fashions and in their inimitable way had long since become timeless masterpieces.

In 2007 the Richemont Group, the owner of the Cartier brand, purchased the production facility of the Geneva watch company Manufacture Roger Dubuis SA and with this also 28 exclusive movements of the manufacturer. In addition to the workshop in La Chaux-de-Fonds, Cartier has now studios in Geneva, the metropolis of watchmaking at Lake Geneva. This allows a number of new movements to be certified with the prestigious Geneva Seal.

Meanwhile, Cartier is making its own way towards high-quality calibres in manufacturing. At the SIHH 2009 they proudly presented four self-developed movements, including complex constructions such as the 9452 MC with flying tourbillon, the column wheel chronograph movement 9431 MC with tourbillon and the mono-pusher chronograph movement 9907 MC. In 2010, Cartier introduced a double-barrel, automatic calibre 1904 MC in the Calibre de Cartier.

Alongside these innovations Cartier also presented new luxury watch models, powered by these exclusive calibres:

 Tourbillon watches:

  • Tank Américaine Tourbillon Volant
  • Ballon Bleu de Cartier
  • Santos 100 Tourbillon Volant

Column wheel chronographs:

  • Rotonde de Cartier Tourbillon Monopusher Chronograph
  • Rotonde de Cartier Central Chronograph

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